Process
From a shared brief to a living product.
Our methodology is transparent by design. We replace vague handoffs with documented checkpoints, so you always know what's being built, why, and what comes next.
Traditional Agency
- × Vague "creative" briefs
- × Weeks of silent development
- × Handoff with no CMS training
- × Launch as a final state
Crexaro Process
- ✓ Signed project charter & North Star metric
- ✓ Weekly artifact reviews & Figma shares
- ✓ Live staging environment + admin training
- ✓ 90-day post-launch optimization plan
Based on 50+ projects across Turkish SMEs and international startups.
Discuss Your ProjectSignature Methodology
The Process Lens
A five-stage framework that transforms your business objectives into a scalable digital product. Each stage produces a tangible artifact, ensuring nothing gets lost in translation.
What the client does
Attend a stakeholder workshop. Audit existing assets. Define your North Star metric.
What we deliver
A signed Project Charter, a Technical Audit report, and a competitor gap analysis document.
*Visual: Example of a workshop output—mapping business goals to user needs.
What the client does
Review low-fidelity wireframes. Provide brand assets. Test interactive prototypes.
What we deliver
A complete Figma file with wireframes, style tiles, and a clickable high-fidelity prototype for key user flows.
*Visual: The transition from abstract structure to visual language in our shared file.
What the client does
Review weekly on a private staging link. Provide content and final copy.
What we deliver
A live staging environment, a component-driven codebase, and performance metrics dashboard.
*Visual: Code and performance are reviewed as transparently as design artifacts.
What the client does
Complete admin training. Monitor live KPIs. Submit a 90-day review request.
What we deliver
Deployed website, CMS access with training video, and a data-driven optimization roadmap.
*Visual: Launch isn't the finish line; it's the starting point for informed iteration.
Our Decision Lens
Every design choice is filtered through a set of criteria that balances user goals, business constraints, and technical feasibility. This is our framework for making trade-offs explicit.
What We Optimize For
- • Clarity: The user knows what to do next without confusion.
- • Speed: Page loads are fast, interactions are instant.
- • Maintainability: Your team can update content without us.
- • Scalability: The site can handle 10x the traffic without breaking.
What We May Sacrifice
To achieve our optimizations, we consciously deprioritize:
- Heavy custom animations that harm performance metrics.
- "Unique" UI patterns that break established user expectations.
- Feature creep that bloats scope and dilutes the core user journey.
Common Failure Modes & How to Avoid Them
The "Everything" Homepage
Trying to speak to every user on the homepage. Fix: The Project Charter defines a primary audience. Design for them first.
The Unstable Foundation
Building on unvalidated assumptions. Fix: The Discovery phase's audit and workshop prevent costly rewrites later.
The Silent Launch
Launching without a measurement plan. Fix: We set up KPI dashboards before the first line of code is written.
Ready to see our process in your context?
We'll walk through the Discovery Blueprint on a 30-minute call. No sales pitch—just a transparent assessment of your project.